Any business with an online presence knows that a key part of attracting visitors is having a website that ranks highly in search engine results pages (SERPs). This is because people tend to click on links that appear higher up on SERPs, and if your website doesn’t appear on the first page of results, you’re missing out on a lot of potential traffic. That’s why it’s important to make sure your website is as SEO friendly as possible. There are a number of ways to make a website more SEO friendly, and in this blog post, we’ll go over some of the most effective methods. By implementing these techniques, you can help ensure that your website ranks highly in SERPs, helping you attract more visitors and grow your business.
1. Choose the right platform
The first step to creating a SEO friendly website is choosing the right platform. There are a number of different CMSs and eCommerce platforms that you can use, but not all of them are created equal when it comes to SEO. Some platforms are much more SEO friendly than others, so it’s important to choose wisely.
We strongly recommend WordPress as being the most SEO friendly platform and we also use WordPress for over 90% of our clients websites.
Alternatively you can also use a SEO friendly website builder. At Icy Evolution we provide our WebCraft website builder to all our hosting clients.
Shopify is a great option too for those looking to create an SEO friendly website. It’s a platform that is designed with SEO in mind, and it includes a number of features and tools that can help you optimize your site. If you’re looking for an eCommerce platform that is easy to use and will help you rank highly in SERPs, Shopify is a great option. But if you wish to avoid the cost associated with Shopify, WooCommerce with WordPress is also a much more powerful option.
2. Use keyword-rich titles and description
One of the best ways to improve your blog’s search engine optimization is to use keyword-rich titles and descriptions. By including relevant keywords in your title and description, you can help your blog rank higher in search engines and attract more readers. In addition to using keywords, it’s also important to make sure your title and description are interesting and engaging. After all, even if you do rank high in search results, readers won’t click through if your title and description don’t look appealing. So, if you want to attract more readers and improve your blog’s SEO, be sure to use keyword-rich titles and descriptions.
3. Optimize your images.
When it comes to images, it’s important to use images that are relevant to your content and that are optimized for search engines. This means using keywords in your image file names and adding alt text to your images. By doing this, you can help your images rank higher in search results and attract more readers.
4. Structure your URL’s.
Another thing you can do to improve your website’s SEO is to structure your URL’s. By including relevant keywords in your URL’s, you can help your website rank higher in search results. But do not over-do it! In addition, it’s also important to make sure your URL’s are easy to read and understand. This will help improve your click-through rate, as readers will be more likely to click on a URL that is easy to understand.
5. Use external and internal links.
Use internal and external links. Internal links are links from one page on your website to another page on your website. External links are links from your website to another website. Both types of links can help improve your SEO. Internal links can help reduce the amount of time it takes for a search engine to index your website. External links can help improve your website’s PageRank.
6. Keep your website fresh.
To further improve your website’s SEO, you can also keep your website fresh by regularly adding new content. This will help attract new readers and keep your existing readers coming back for more. You can add new content in the form of blog posts, articles, images, and more.